Case Study On Asian Paints
Distribution channel of asian paint
Other products include trucare 2x primer putty mix, trucare super putty and acrylic wall putty. Asian Paints also provides protective coatings like epoxy coatings, heat resistant paints, powder coatings for industries manufacturing refrigerators. The products in the marketing mix of Asian Paints provides complete painting solutions ranging from paint products to accessories and tools for painting. Its premium product Royale Play is known to provide special effects and textures for the perfect look. Asian Paints products are priced higher than its competitors due to the quality and standards maintained by the company. The Royal product range is priced premium targeted to high income groups.
Asian Paints Distribution Strategies
Asian Paints is a leading company in the paint industry in India. While it has grown from a relatively small, decorative paint company to a large business that has a vast consumer customer base, the company's methods of distribution and marketing have only changed slightly over the years. The basic distribution and marketing strategies are still similar to the initial strategies used when Asian Paints first opened its doors.
About Company 2. Product Mix a. Decorative Segment b.